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AGE OF THE RESPONDENTS AgeNo of respondentsPercentBelow 25 years272726-30 years262631-35 years282836 -45 years111146 years Above88Total100100 INTERPRETATION From the table it is inferred that 28 of the respondent are age between 31-35 years ,27 of the respondents are below 25 years, 26 of the respondents are age between 26-30 years11 of the respondents are age between 36-45 years and 8 of the respondents are above 46 years. It is concluded that in this study most of the respondent are of between 31-35 years age group. TABLE 2 DURATION ASSOICATED WITH ASPINWALL LOGISTICS DurationNo of respondentsPercentageUnder 1 year883 to 5 years18185 to 8 years4646More than 8 years2828Total100100 INTERPRETATION From the table it is inferred that 46 of the respondents have been associated with Aspinwall logistics 5 to 8 years, 28 of the respondents have been associated with more than 8 years, 18 of the respondents have been associated with Aspinwall logistics 3 to 5 years and 8 of the respondents have been associated with Aspinwall logistics under 1 year It is concluded that most of the respondents in this study have been associated with Aspinwall logistics for 5 to 8 years. TABLE 3 OPINION ABOUT INTERFACE BETWEEN MARKETING AND LOGISTICS ARE DIRECTLY RELATED TO ASPINWALLS COMPETITIVENESS AND PROFITABILITY OpinionNo of respondentsPercentageYes5959No4141Total100100 INTERPRETATION From the table it is inferred that 59 of the respondents opinion is interface between marketing and logistics are directly related to Aspinwalls competitiveness and profitability and remaining 41 of the respondents opinion is not interface between marketing and logistics are directly related to Aspinwalls competitiveness and profitability. It is concluded that majority of the respondents opinion is that interface between marketing and logistics are directly related to Aspinwalls competitiveness and profitability. TABLE 4 OPINION ABOUT BEST TYPE OF SERVICE ACTIVITY ServicesNo ofPercentagerespondentsFreight5656Warehousing3030Custom clearance1111Other value added services33Total100100 INTERPRETATION From the table it is inferred that 56 of the respondents said freight service is the best of Aspinwall Logistics ,30 of them said Warehousing,11 of them said custom clearance and 3 of the respondents said other value added services is the best of Aspinwall Logistics. In this study majority of the respondents said freight service is the best service activity of Aspinwall Logistics. TABLE 5 LOCATIONS MOSTLY MOVE THE GOODS General destinationNo of RespondentsPercentageAsia3333Europe2222USA2121Australia2121Middle east33Total100100 INTERPRETATION From the table it is inferred that, 33 of the respondents export goods to Asia, 22 of the respondents export goods to Europe, 21 of the respondents export goods to USA and Australia and 3 of the respondents export goods to within middle East only. In this study it is concluded that most of the respondents export goods to Asia. TABLE 6 IS THERE A PROPER SYSTEM OF HANDLING CUSTOMER COMPLAINTS OpinionNo of RespondentsPercentageYes7373No3737Total100100 INTERPRETATION It is inferred that 73 of the respondents said that there is a proper system of handling customer complaints and remaining 37 of the respondents said that there is not a proper system of handling customer complaints. It is concluded that in this study majority of the respondents said that there is a proper system of handling customer complaints in Aspinwall logistics. TABLE 7 RATING ABOUT WHEN COMPARE ASPINWALL LOGISTICS TO ITS COMPETITORS OpinionNo of RespondentsPercentageOutstanding4040Excellent3636Good55Comparable66Sub standard1313Total100100 INTERPRETATION It is inferred that 40 of the respondents rated outstanding about when compare Aspinwall Logistics to its competitors, 36 of the respondents rated excellent, 13 of the respondents rated sub standard, 6 of the respondents rated comparable and 5 of the respondents rated good about when compare Aspinwall Logistics to its competitors. It is concluded that most of the respondents rated outstanding when they compare Aspinwall Logistics to its competitors TABLE 8 KNOWLEDGE ABOUT ASPINWALL LOGISTICS OpinionNo of RespondentsPercentageNominations1616Magazines3333Google3232Newspaper99Article1010Total100100 INTERPRETATION It is inferred that 33 of the respondents said that they have known Aspinwall logistics from magazines,32 of the respondents said from google,16 of them said from nominations.10 of the respondents said from article and 9 of the respondents said they have known Aspinwall logistics from Newspaper. It is concluded that most of the respondents said that they have known about Aspinwall logistics from magazines. TABLE 9 DRAWBACKS FACED AT THE TIME OF ORDER PLACING OpinionNo of RespondentsPercentagePrice negotiation5757Communication gap2424Shortage of staff66Delay in updating status77Others66Total100100 INTERPRETATION It is inferred that 57 of the respondents said that they have faced price negotiation at the time of order placing, 24 of the respondents said communication gap, 7 of the respondents said they have faced delay in updating status and 6 of the respondents said that they have faced other categories at the time of order placing. In this study it is concluded that majority of the customers responded that they have faced price negotiation at the time of order placing. TABLE 10 SATISFACTION WITH THE ORDER REQUIREMENT STATUS UPDATES OpinionNo of respondentsPercentageYes6767No3333Total100100 INTERPRETATION From the table it is inferred that 67 of the respondents are satisfied with the order requirement status updates and remaining 33 of the respondents are not satisfied with the order requirement status updates. It is concluded that in this study majority of the respondents are satisfied with the order requirement status updates. TABLE 11 SATISFACTION WITH THE SECURITY OF THE GOODS EXPORTED OpinionNo of RespondentsPercentageHighly satisfied5959Satisfied2323Neutral77Dissatisfied1010Highly dissatisfied11Total100100 INTERPRETATION It is inferred that 59 of the respondents are highly satisfied with the security of the goods exported, 23 of the respondents are satisfied , 10 of the respondents are dissatisfied, 7 of the respondents have neutral opinion and 2 of the respondents are highly dissatisfied with the security of the goods exported. It is concluded in this study that majority of the respondents are highly satisfied with the security of the goods exported from Aspinwall Logistics. TABLE 12 SATISFACTION WITH THE SERVICES PROVIDED BY ASPINWALL OpinionNo of RespondentsPercentageHighly satisfied4444Satisfied1515Neutral2323Dissatisfied1616Highly dissatisfied22Total100100 INTERPRETATION It is inferred that 44 of the respondents are highly satisfied with the services provided by Aspinwall, 23 of the respondents have neutral opinion, 16 of the respondents are dissatisfied, 15 of the respondents are satisfied and 2 of the respondents are highly dissatisfied with the services provided by Aspinwall. It is concluded that most of the respondents are highly satisfied with the services provided by Aspinwall. TABLE 13 CATEGORY OF GOODS MOVE THROUGH ASPINWALL OpinionNo of RespondentsPercentageWood products4949Hazardous consignments1414Perishable goods1414Heavy machinery1818Others55Total100100 INTERPRETATION It is inferred that 49 of the respondents said they have move wood products through Aspinwall, 18 of the respondents said heavy machinery, 14 of the respondents said Hazardous consignments and Perishable goods respectively and 5 of the respondents said they have move other categories through Aspinwall According to the study it is concluded that majority of the respondents move wood products through Aspinwall. TABLE 14 RESPONDENTS HAVE FACED ANY KIND OF HINDRANCE WITH ASPINWALL OpinionNo of respondentsPercentageYes2929No7171Total100100 INTERPRETATION From the table it is inferred that 71 of the respondents said they have not faced hindrance with Aspinwall and remaining 29 of the respondents said they have not faced hindrance with Aspinwall. According to the study conducted, majority of the respondents said they have not faced any kind of hindrance with Aspinwall. TABLE 15 HAVE ABLE TO REACHOUT ASPINWALL FOR THEIR QUERIES OpinionNo of respondentsPercentageYes6262No3838Total100100 INTERPRETATION From the table it is inferred that 62 of the respondents said they have able to reach out Aspinwall for their queries and remaining 38 of the respondents said they have not able to reach out Aspinwall for their queries. Majority of the respondents said they are able to reach out Aspinwall for their queries. They did not face any kind of major issues while they reached for queries. TABLE 16 OPINION ABOUT MUTUAL NEGOTIATION HELP THEM IN ANY EXTENT FOR PROBLEM SOLVING OpinionNo of RespondentsPercentageVery high5050High2727Neutral88Low1212Very low33Total100100 INTERPRETATION It is inferred that 50 of the respondents opinion is very high about mutual negotiation help them in any extent for problem solving, 27 of the respondents opinion is high, 12 of the respondents opinion is low, 8 of the respondents have neutral opinion and 3 of the respondents opinion is very low about mutual negotiation help them in any extent for problem solving. It is concluded that about half of the respondents opinion regarding mutual negotiation help them in any extent for problem solving is very high. TABLE 17 TYPE OF INFORMATION ABLE TO GET FROM THE AGENTS ABOUT THE LINERS WAREHOURSE OpinionNo of RespondentsPercentageUpdated7070Detailed1818Clear55Short44No information33Total100100 INTERPRETATION It is inferred that 70 of the respondents said that updated information got from the agents about the liners, warehouse,18 of the respondents said that they got detailed information,5 of the respondents said clear information,4 of the respondents said short information and 3 of the respondents said no information got from the agents about the liners, warehouse. According to the study majority of the respondents said that they get updated information from the agents about the liners warehouse. So that company can take necessary steps to improve the performance. TABLE 18 OPINION ABOUT ABLE TO LINK BOTH THE MARKETING AND LOGISTICS DEPARTMENTS FOR THEIR ORDERS OpinionNo of RespondentsPercentageVery high3636High5959Neutral33Low11Very low11Total100100 INTERPRETATION It is inferred that 59 of the respondents said that they are able to link highly between the marketing and logistics departments for their orders , 36 of the respondents said very highly,3 of the respondents have neutral opinion,1 of the respondents said low and 1 of the respondents said that they are able to link very low between the marketing and logistics departments for their orders. In this study majority of the respondents said that they are able to link highly between the marketing and logistics departments for their orders. Logistics makes the product accessible to marketing by acting as interface between the function that produces it and the function that makes the consumer buy it. TABLE 19 MARKETING ASPECTS PREFER FROM ASPINWALL LOGISTICS OpinionNo of RespondentsPercentageEx works3030Door to door delivery2727Freight on board2020Destination delivery paid2121Others22Total100100 INTERPRETATION It is inferred that 30 of the respondents said that they prefer ex workers for marketing aspects,27 of the respondents said that door to door delivery,21 of the respondents said they prefer destination delivery period and 20 of the respondents said freight on board and 2 of the respondents said that they prefer other categories for marketing aspects. According to this study majority of the respondents said that they prefer ex workers for marketing aspects as they know very well about the firm and their services. TABLE 20 HAVE VISITED THE ASPINWALL LOGISTICS OpinionNo of respondentsPercentageYes5757No4343Total100100 INTERPRETATION From the table it is inferred that 57 of the respondents said they have visited Aspinwall Logistics and remaining 43 of the respondents said they havent visited Aspinwall Logistics. It is concluded that majority of the respondents said they have visited Aspinwall Logistics for some sort of services or purposes. TABLE 21 TIME OF VISIT ASPINWALL LOGISTICS WEBSITE OpinionPercentageDaily11Weekly34Monthly18When order is in transit27Quarterly10Total100 INTERPRETATION It is inferred that 34 of the respondents said that they visit Aspinwall logistics weekly once,27 of respondents said when order is in transit, 18 of the respondents said monthly once,11 of the respondents said daily and 10 of the respondents said that they visit Aspinwall logistics quarterly. It is concluded that most of the respondents said that they visit Aspinwall logistics weekly once. TABLE 22 OPINOIN ABOUT INFORMATION PROVIDED IN THE WEBSITE USEFUL OpinionNo of respondentsPercentageYes6060No4040Total100100 INTERPRETATION From the table it is inferred that 60 of the respondents said information provided in the Aspinwall Logistics website is useful and remaining 40 of the respondents said information provided in the Aspinwall Logistics website is useful. It is concluded in this study that majority of the respondents says that the information provided in the Aspinwall Logistics website is very useful and is very updated information. TABLE 23 TYPE OF MORE UPGRADUATION SHOULD THE COMPANY ADD IN WEBSITE OpinionNo of RespondentsPercentageLive chat1212Order transit details3434Current order status2020More customer care numbers1818Articles and reviews about the company1616Total100100 INTERPRETATION It is inferred that 34 of the respondents said that the company should add more upgrade order transit details,20 of the respondents said current order status,18 of them said more customer care numbers,16 of them said articles and reviews about the company and 12 of them said the company should add more upgrade live chat. Majotrity of the respondents said that it is better to add order transit details in the website so that the users can track the order placed. TABLE 24 RECOMMENDATION ABOUT ASPINWALL LOGISTICS TO BUSINESS COLLEAGUES OpinionNo of respondentsPercentageYes7777No2323Total100100 INTERPRETATION From the table it is inferred that 77 of the respondents said they will recommend about Aspin logistics to their business colleagues and remaining 23 of the respondents said they will not recommend about Aspin logistics to their business colleagues. More than 50 of the respondents said they will recommend about Aspinwall logistics to their business colleagues. TABLE 25 OPINION ABOUT THE ORDER ACCEPATANCE ORDER SELECTION AND FULFILLMENT, ORDER DELIVERY FULFILL PROCESS OF DIRECT ORDERS OpinionNo of RespondentsPercentageStrongly agree6060Agree2222Neutral44Disagree99Strongly disagree55Total100100 INTERPRETATION It is inferred that 51 of the respondents are satisfied about package ,31 of the respondents highly satisfied, 8 of them highly dissatisfied ,6 of them dissatisfied and 4 of them have neutral opinion about package. It is concluded that majority of the respondents are satisfied about the package ie. order accepatance, order selection and fulfillment, order delivery fulfill process of direct orders etc. CHISQUARE ANALYSIS TEST -1 1.To find the significant difference between duration associated with Aspinwall logistics and satisfaction with the services provided by Aspinwall logistics Hypothesis H0 There is no significant difference between duration associated with Aspinwall logistics and satisfaction with the services provided by Aspinwall logistics H1 There is significant difference between duration associated with Aspinwall logistics and satisfaction with the services provided by Aspinwall logistics TABLE 26 DURATION ASSOCIATED WITH ASPINWALL LOGISTICS AND SATISFACTION WITH THE SERVICES PROVIDED BY ASPINWALL LOGISTICS Chi-Square TestsValuedfAsymp. Sig. (2-sided)Pearson Chi-Square22.37812.135Likelihood Ratio25.16212.056Linear-by-Linear Association2.5181.113N of Valid Cases100 INTERPRETATION Here the p value is 0.1350.05. So we accept H0. There is no significant difference between duration associated with Aspinwall logistics and satisfaction with the services provided by Aspinwall logistics . CHISQUARE ANALYSIS TEST -2 To find the significant difference between duration associated with Aspinwall logistics and opinion about service activity Hypothesis H0 There is no significant difference between duration associated with Aspinwall logistics and opinion about service activity H1 There is significant difference between duration associated with Aspinwall logistics and opinion about service activity TABLE 27 Chi-Square TestsValuedfAsymp. Sig. (2-sided)Pearson Chi-Square22.0459.009Likelihood Ratio22.1769.008Linear-by-Linear Association5.9231.015N of Valid Cases100 INTERPRETATION Here the p value is 0.009 0.05. So we reject H0. There is significant difference between duration associated with Aspinwall logistics and opinion about service activity. ONE WAY ANOVA TO FIND THE MEAN DIFFERENCE BETWEEN AGE OF THE RESPONDENTS AND SATISFACTION WITH THE REQUIREMENT ORDER STATUS UPDATES , GOODS EXPORTED AND SERVICES PROVIDED HYPOTHEIS AGE OF THE RESPONDENTS AND SATISFACTION WITH THE REQUIREMENT ORDER STATUS UPDATES H0 There is no significant difference between age of the respondents and satisfaction with the order requirement status updates H1There is significant difference between age of the respondents and satisfaction with the order requirement status updates AGE OF THE RESPONDENTS AND SATISFACTION WITH THE SECURITY OF THE GOODS EXPORTED H0 There is no significant difference between age of the respondents and satisfaction with the security of the goods exported H1There is significant difference between age of the respondents and satisfaction with the security of the goods exported AGE OF THE RESPONDENTS AND SATISFACTION WITH THE SERVICES PROVIDED BY ASPINWALL H0 There is no significant difference between age of the respondents and satisfaction with the services provided by Aspinwall H1There is significant difference between age of the respondents and satisfaction with the services provided by Aspinwall TABLE 28 TO FIND THE MEAN DIFFERENCE BETWEEN AGE OF THE RESPONDENTS AND SATISFACTION WITH THE REQUIREMENT ORDER STATUS UPDATES , GOODS EXPORTED AND SERVICES PROVIDED Sum ofMeanFactorsGroupsSquaresdfSquareFSig.SatisfactionwiththeBetween6.83541.70911.459.000orderrequirementGroupsstatus updatesWithin Groups14.16595.149Total21.00099SatisfactionwiththeBetween8.45742.1141.990.102security ofthe goodsGroupsexportedWithin Groups100.933951.062Total109.39099SatisfactionwiththeBetween48.600412.15011.362.000servicesprovidedbyGroupsAspinwellWithin Groups101.590951.069Total150.19099 INTERPRETATION AGE OF THE RESPONDENTS AND SATISFACTION WITH THE REQUIREMENT ORDER STATUS UPDATES Since the significance value is 0.00 which is less than 0.05, we reject the null hypothesis. And we conclude that there is significant difference between age of the respondents and satisfaction with the order requirement status updates AGE OF THE RESPONDENTS AND SATISFACTION WITH THE SECURITY OF THE GOODS EXPORTED Since the significance value is 0.102 which is greater than 0.05, we accept the null hypothesis. And we conclude that there is no significant difference between age of the respondents and satisfaction with the security of the goods exported AGE OF THE RESPONDENTS AND SATISFACTION WITH THE SERVICES PROVIDED BY ASPINWALL Since the significance value is 0.00 which is less than 0.05, we reject the null hypothesis. And we conclude that there is significant difference between age of the respondents and satisfaction with the services provided by Aspinwall CHAPTER 6 FINDINGS According to the study it is concluded that most of the respondent are of between 31-35 years age group and most of them have been associated with Aspinwall logistics for 5 to 8 years.Here majority of the respondents opinion is that interface between marketing and logistics are directly related to Aspinwalls competitiveness and profitability and majority of the respondents said that they are able to link highly between the marketing and logistics departments for their orders. Logistics makes the product accessible to marketing by acting as interface between the function that produces it and the function that makes the consumer buy it. During the study majority of the respondents said freight service is the best service activity of Aspinwall Logistics.Most of the respondents export goods to Asia and majority of the respondents have faced price negotiation at the time of order placing. There is a proper system of handling customer complaints in Aspinwall logistics.Most of the respondents rated outstanding when they compare Aspinwall Logistics to its competitors It is concluded that in this study majority of the respondents are satisfied with the order requirement status updates and also are highly satisfied with the security of the goods exported from Aspinwall Logistics. According to the study it is concluded that majority of the respondents move wood products through Aspinwall. It is concluded that about half of the respondents opinion regarding mutual negotiation help them in any extent for problem solving is very high. According to the study majority of the respondents said that they get updated information from the agents about the liners warehouse. So that company can take necessary steps to improve the performance. According to this study majority of the respondents said that they prefer ex workers for marketing aspects as they know very well about the firm and their services. There is significant difference duration associated with Aspinwall logistics and satisfaction with the services provided by Aspinwall logistics. There is significant difference between duration associated with Aspinwall logistics and opinion about service activity. CHAPTER- 7 SUGGESTIONS High level managers can support the team in improving interface between marketing and logistics department. The company can maintain common goals and performance indicators for both departments. Company can give joint work projects. Effective information sharing system can be improved. Job rotation can be done among professional of the marketing and logistics. Training for logistics people on marketing and training for marketing people on logistics should be given, such that both can give their in best. It is better to add order transit details in the website so that the users can track the order placed. CHAPTER -8 CONCLUSION Logistics have grown from a transaction-oriented, tactical function to a process oriented strategic function. The challenges and opportunities for logistics professional to participate activity in setting strategy and to contribute to the success of the organization have never been greater. The rewards for recognizing and accepting these challenges in a creative and productive manner should prove top are substantial. Firms can enjoy world class logistical competency can gain competitive advantage providing customers with superior service. Overall by meshing the logistical plant with marketing department could work well in achieving the corporate goal. It is hoped that this study will help the marketing researchers to pursue future research in this platform. REFERENCES Andraski,C,.and Novack,A(2008), Marketing Logistics Value Managing the 5Ps Journal of Business Logistic,Vol.17(1), p23-34. Daugherty J., Chen., Mattioda and Grawe J(2013), Marketing/Logistics Relationships Influence On Capabilities And Performance, Journal of Business Logistic,Vol.30(1), p1-18. Ellinger,E.,Daugherty,J.andKeller,B(2009),The Relationship Between marketing/Logistics Interdepartmental Integration And Performance In U.S. Manufacturing Firms An Empirical Study, Journal of Business Logistic,Vol.21(1), p1-22. Mentzer T.,Stank P and Esper L(2008), Supply Chain Management and its Relationship to Logistics, Marketing, Production and Operations Management, Journal of Business Logistic,Vol.29(1), p31-46 Murphy,P.R and PoistR.F(2007), Comparative views of logistics and marketing practitioners regarding interfunctional co-ordination, International Journal of Physical Distribution Logistics Management, Vol.26(8), p15-28. Murphy,P.R and Poist,R.F(2011), The Logistics-Marketing Interface Marketer Views on Improving Cooperation, Journal of Marketing Theory and Practice. vol.2(2), p1-14. Mollenkopf,D.,Gibson,A.and Ozanne,L(2000), The integration of marketing and logistics functionsan empirical examination of New Zealand firms, Journal of Business Logistic,Vol.21(2), p89-112. Ramasodi (2011),The Marketing-Logistics Interface A Way to Sustainable Competitive Advantage in the Passenger Car Industry in South Africa University of Johannesburg Y, dXiJ(x(I_TS1EZBmU/xYy5g/GMGeD3Vqq8K)fw9
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