In an ever-changing business environment, business organisations are rapidly increasing operations on a global scale. Organisations turn to globalisation when they seek new opportunities and when they seek to expand their operations. According to Mir, Hassan, Qadri (2014) globalisation is the procedure in which organisations create universal impact or begin working on a worldwide scale. In order to go global successfully, businesses are challenged and faced with the dilemma of operating globally as well as being able to compete in local markets while abiding by the laws and regulations while also adapting to the cultures that come with foreign markets. Globalisation and localisation in internationalisation which shows itself as the situation between going worldwide and confining business exercises in a world requesting for business development. The on-going debate of globalisation and localisation closely relates to the attempt of evaluating the concepts of standardisation strategies versus that of adaptation strategies. Organisations are faced with difficulties every day when endeavouring to develop, create and infiltrate the market and along these lines and should think of key designs and settle on key decisions with the end goal to endure.
Therefore, it is important to understand the definition of the term global local dilemma. According to … global local dilemma can be clarified as the rate at which products and services can be institutionalised across over national boundaries or should be adjusted to meet the prerequisites of various markets.
Numerous organisations are understanding that industry rivalry has moved past being just residential to being globally incorporated. As indicated by .… Global integration is characterized as the procedure by which an organisation consolidates different exercises around the world over with the goal that they work utilizing similar strategies. Global integration can relate to standardisation. In (2016) Haron depicted standardisation as undertaking and successfully applying domestic target market directed product principles, either tangible or non-tangible to business sectors in outside conditions. The standardisations of products guarantee consistency and consistency likewise guaranteeing that that items and frameworks are good and pragmatic.