Moreover, by learning the porter five forces, I learned that by developing this framework guideline, will be a very significant strategy for each of the organisations in examining their competitors, the investment attractiveness and also profitability within the industry. Certain changes in forces will have will require the organisation in re-assess their marketplace. Basically what I have captured during my analysis for this assignment that, the general industry attractiveness will not be implying in which every firm will have the same return of profitability in the industry. In order in achieving a high profit in the particular industry, firms are capable in applying their core competencies or business model.