Regarding negative basic emotions Plutchik 1980 (anger, disgust, fear) as targets of speech manipulation is good manipulative tactics as well. The study of pre-election propaganda speeches shows that the speech producers appeal to the basic emotions of the collective recipient rather frequently. Toward this end, such verbal means as nominating lexemes (lexemes which directly nominate the pre-planned recipient’s reaction or state), stimulus lexemes (lexemes which arouse some necessary negative or positive associations), metaphor, and some other means are used. 1) Fear as a contact perlocutionary effect.
The emotion of fear evolved to protect human organism from various dangers of primeval life. Psychological experiments show that people remember the situations in which they feel pain or suffer better than those in which they feel positive emotions.