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the article explains what advocacy advertising looks like and one of the examples they used is a familiar one that many of us notice on television during an election year. During elections either on voting for a state governor or president the commercial may report the negative of why not vote for a governor but to rather vote for the other governor that supposedly sets a positive outcome. This type of advocacy advertising is to set awareness to the viewer, persuading certain sections on partaking a precise action. “The most common focal points of advocacy advertisements include issues regarding: Politics, Economics, Society” (Kelly, 2017).
Advocacy Advertising doesn’t necessary use commercial advertising, it considered to support a certain message or cause. As this form of advertising does not promote a service nor product, advocacy advertising is by a non-profit organization by private support group. Examples of advocacy advertising would be political campaigns, private businesses, non-profit fundraising, public opinion, economic or social issues, cancer research, donations, etc.
The difference between advocacy advertising from commercial advertising is that in commercial advertising the product is convincing the public to purchase, but in advocacy advertising its more like a source, matter, or attention at the primary of the ad. The advertising on advocacy can be much more persuasive and can controversial to public issues. “This advertising can be led by a variety of organizers, including: Nonprofits, Advocacy groups, Lobbyists, Corporations, Interest groups” (Kelly, 2017).
A nonprofit advocacy advertising can be examples of cancer research, social organizations, animal welfare, etc. in which are all tax-exempt and doesn’t link with political campaigns. Fundraising events can also fall into non-profit advocacy advertising. These advocacy advertisements come from a human intention on wanting to do right for others.
In my opinion I just learned something new in understanding the differences on advertisement. Advocacy advertising separates itself from a typical commercial or product advertisement, as it defines itself on more of the public opinion or specific actions that one decides to make. I believe Advocacy advertisement can be set for both either positive or negative cause depending on what campaign is regarding upon, but its up to the public choice to decide.